Online campaign and an artistic performance against fur

Ethics, Project News

Adna.Fur is an Instagram page of a girl who imports and sells coats made of real animal fur and leather which she uses to promote import, purchasing and the use of clothes made from animal fur and skin.

After a group of activists from Mostar (Animal Rights Mostar) tagged her in one of their Instagram posts, she reacted using her Instagram Story on which she claimed how her fur is obtained in a humane way, from Saga Furs, as well as how torturing and murdering animals is forbidden in Europe. 

After this post, activists from three organizations i.e. animal rights groups initiated an Internet campaign “Tell Adna that there is no such thing as humane fur!” which began on January 12th, 2021. The campaign includes raising people’s awareness on how fur is obtained and how these practices are still legal in many European countries, even though they are completely inhumane and they include ripping animals’ fur while they are still alive or electrocution or a gas chamber to stun the animal, and retain the shine of the fur, thus making it appealing to the people willing to give unbelievable amounts of money for a piece of a garment made from skinned chinchillas, kune.., foxes etc. 

As there are faux fur coats which look the same, and have the same function as coats made using real animal fur, one can conclude that the only reason why the citizens of our country support animal torture and slaughter is prestige, as well as fitting into a society whose moral values depend on latest fashion trends. One coat can cost up to 10,000 KM, and we witness that fur sellers and suppliers keep having a huge number of customers. 

Our question is, are we really a society which can afford this? In the country in which we now live, the unemployment rate is too high, and we witness people who beg for a piece of bread every day, and the countless actions to help the poor individuals or families which have no income. People on the move spend winter in thin jackets which they occasionally get from donations, whereas the rest of our society take bank loans to buy a coat made of real fur  in order to show prestige, style and wealth. Do you want to be one of those people who boast for torturing helpless animals? Below you can see…

In the times we live in, it seems that people are willing to bury all of their moral values in order to fit in the today’s trends. For one coat made of chinchillas, one needs to kill up to 150 of them. In the video below you can see what chinchillas look like when they live cageless lives. Would you be able to skin alive such cute animals who cannot defend themselves and who have no right to choice? 

If you disagree with the principles promoted by the pages such as Adna.Fur, join us at our performance in front of the Eternal Flame on 30th January 2021. We will join forces and peacefully show our disagreement with the pages such as Adna.Fur, and show our citizens what they actually support when buying products that contain real fur, show the videos of the practices in the fur industry where they torture, skin and murder animals every day at fur farms all across Europe. 

Join us and tell Adna there is no such thing as humane fur! See you in front of the Eternal Flame in Sarajevo on the 30th January at 17:00.



This year's VivaBiH Fest will be held on November 4th and 5th at Hotel Holiday in Sarajevo, under the slogan "Reci DA veganstvu" (Say YES to veganism). WHAT CAN YOU EXPECT AT THE FESTIVAL? Just like last year, you can expect great educational workshops and panel discussions, vegan food exhibitors and a music and entertainment program, and like last year, the entrance will be FREE.

On Tuesday, August 22, 2023 we celebrated World Plant Milk Day! This day marks the growing popularity of plant-based alternatives to animal milk, and raises awareness of their many health benefits, as well as the benefits for animals and the environment. We celebrated this very important day in the building of Goethe-Institut in Sarajevo on the 22th of August. The workshop was called "Nauči praviti biljna mlijeka uz Vladu" (Learn how to make plant milk with Vlado). Our participants had the opportunity to learn everything about plant-based milk from experts in this field, from production to use!

In order to bring a well-known product closer to the public, but through the prism of truth and without additional decoration and filters, VivaBiH launched a small online campaign on 07.07.2023, called "Tamna strana mliječne čokolade" (The dark side of milk chocolate). The campaign consisted of a one-minute video and several social media posts.