Why do we care for one and kill the other?

Ethics, Project News

Have you noticed new city lights at the City Light locations in Sarajevo and billboards in Tuzla? Have you maybe stopped and thought about their content? 

VivaBiH Association has done a billboard campaign in Tuzla, as a continuation of our public campaign that started in Sarajevo with 12 city lights. The campaign in Tuzla includes 15 billboards at various locations in the town. 

Have you ever heard of carnism? Carnism is a violent belief system that includes conscious and planned animal violence. Unfortunately, it is a system of belief of the majority of the world population, who are blindly adhering to it. Principles of carnism are adopted by most of us from our birth, and we take them for granted, and we are forced into believing that things cannot and should not be different. 

Do you believe that meat is necessary for survival? Is the reason you are still eating animal products a necessity or your unconscious choice? You are probably buying “domaće” animal products, products you obtained from animals who lead “happy” lives at local farms. This is a discourse fed to you on TV commercials, billboards, and in shopping malls. Have you ever thought about it? Would you ever change places with cows at farms? Imagine, you are living at a farm, they milk you every morning, take your child away from you, and then they kill you in a “humane” way. Do you think that it is humane to kill a live being who, if it had the ability to speak, scream and beg you not to kill it? 

Carnism is deeply rooted in our society. The city light campaign by the VivaBiH Association invites you to start thinking. Do you, when you enter a shopping mall, buy animal products because you have to, or because someone taught you that it is the only right way. Why do you dislike it? Veganism, even though it is merely a lifestyle that does not harm animals in any way?

This campaign is supposed to make you think about all of the aforementioned things. Would you slaughter and eat your pet, or milk them for their dairy product? We believe that your response is negative. What is the difference between these animals, apart from the fact that society taught us that we must care for ones, and slaughter the others? Why can’t we love both and let them lead normal lives? 

Tomorrow, when you pass by billboards by VivaBiH Association, think about all of this, then sincerely ask yourself, would you be able to torture and slaughter animals every day, just so you could enjoy a 15-minute meal.  

Why do we care for one, and slaughter the other? It does not have to be like this. The choice is yours. Choose to be humane!



This year's VivaBiH Fest will be held on November 4th and 5th at Hotel Holiday in Sarajevo, under the slogan "Reci DA veganstvu" (Say YES to veganism). WHAT CAN YOU EXPECT AT THE FESTIVAL? Just like last year, you can expect great educational workshops and panel discussions, vegan food exhibitors and a music and entertainment program, and like last year, the entrance will be FREE.

On Tuesday, August 22, 2023 we celebrated World Plant Milk Day! This day marks the growing popularity of plant-based alternatives to animal milk, and raises awareness of their many health benefits, as well as the benefits for animals and the environment. We celebrated this very important day in the building of Goethe-Institut in Sarajevo on the 22th of August. The workshop was called "Nauči praviti biljna mlijeka uz Vladu" (Learn how to make plant milk with Vlado). Our participants had the opportunity to learn everything about plant-based milk from experts in this field, from production to use!

In order to bring a well-known product closer to the public, but through the prism of truth and without additional decoration and filters, VivaBiH launched a small online campaign on 07.07.2023, called "Tamna strana mliječne čokolade" (The dark side of milk chocolate). The campaign consisted of a one-minute video and several social media posts.